Botpress's Pricing (Post Series B): Is It Worth It & What To Expect?

What’s Botpress’s real pricing model? Is it worth the money in 2025?

This guide reviews Botpress’s pricing model, pricing tiers, add-ons, and the factors that influence total cost.

TL;DR

• Botpress has a freemium model with a Free plan for prototyping and paid Starter, Pro, and Enterprise tiers.
• Self-serve plans include a monthly message allowance and then charge metered overages once you exceed it.
• Your total cost is driven by plan tier, monthly usage, builder seats, and any channels or add-ons you enable.
• You can bring your own LLM key and pay token costs directly to providers, or use Botpress-managed AI credits on your Botpress bill.
• Third-party channel fees for WhatsApp, SMS, and voice are billed separately and can exceed the platform cost at scale.
• Enterprise adds SSO, SCIM, audit logs, data residency options, higher limits, and contractual SLAs on a custom annual agreement.
• Spend can become unpredictable with long or tool-heavy conversations, so set usage alerts and watch overages closely.
• Some teams report renewal surprises tied to normalized overages, added seats, and higher pass-through channel costs during campaigns.

At the end of this guide, we’ll introduce a new AI-powered solution that can be an alternative to Botpress or complementary.

Complete summary of Botpress’s pricing in 2025

Botpress's plans

Botpress is a platform for building, deploying, and managing AI chatbots and copilots across web and messaging channels.

Botpress offers:

• Botpress Cloud.
• Botpress is an open-source framework.

Botpress’s pricing works with self-serve subscriptions and enterprise contracts that can increase based on the following:

Plan tier: Free and paid tiers unlock different feature sets, environments, and support levels.

Usage volume: Pricing scales with metered chatbot activity such as messages or interactions across your bots and channels.

Builder seats: Additional maker seats for people who design and maintain bots raise subscription cost.

Channels and add-ons: Enabling certain messaging channels or premium add-ons may add per-channel or per-workspace fees.

Enterprise features and support: SSO, advanced security, environments, and priority support are typically part of custom enterprise pricing.

LLM pass-through costs: If you bring your own LLM API key, token usage is billed by the model provider separately from your Botpress subscription.

A few pricing insights to consider:

• Long or tool-heavy conversations can consume many messages per user, so costs may correlate more with conversation length and automation depth than with the number of end users.
• Third-party channel providers like WhatsApp, SMS, or telephony introduce separate per-message or per-minute fees that sit on top of Botpress, which can exceed the platform charge at scale.
• If you switch between using Botpress-managed LLMs and your own model keys, your total cost of ownership can shift between Botpress overages and external token invoices; set alerts on both.
• Overages on usage meters are often billed automatically at a per-unit rate rather than hard-stopped, so configure consumption caps or notifications to prevent surprise spikes during traffic surges.
• Enterprise agreements commonly bundle a committed usage allotment with volume discounts; if your traffic is spiky, negotiating burst headroom can lower effective overage rates.

Here’s a little sneak-a-peek into Botpress's products:

Does Botpress have a free version?

Yes.

Botpress Cloud has a free plan that lets you build and ship a working bot. You get the visual builder, knowledge ingestion from files/URLs, the embeddable webchat widget, basic analytics and conversation logs, community templates, and documentation/community support.

The free tier includes a limited monthly message allowance and displays Botpress branding on the chat widget.

Drawback - Hard to validate phone and social messaging channels before paying

If your rollout depends on channels like WhatsApp or SMS, you’ll likely need to upgrade early. The free plan is best for webchat prototyping; access to production-grade messaging connectors and related limits/workflows (e.g., WhatsApp templates, SMS throughput, webhook stability) typically requires a paid plan.

That makes it difficult to run a realistic, end-to-end pilot on these channels without moving off free.

More on the "free to start" pay-as-you-go plan:

Botpress’s Pay-as-you-go Plan

\Botpress’s Pay‑as‑you‑go plan is a free, usage-based subscription that starts at $0 per month plus AI Spend. It’s ideal for solo developers, hobbyists, or anyone exploring AI agents without upfront commitment. Billed annually (with a 10% discount) or monthly, depending on your preference.

WhatsApp (or other channel) usage and AI-powered actions incur separate AI Spend—covered at cost with no markup—so your total cost equals the Pay‑as‑you‑go fee (starting at $0) plus any AI token usage.

It includes:

• Visual building studio with a drag‑and‑drop flow builder.
• A free monthly AI credit ($5) to experiment safely.
• Community support and access to Botpress Academy.
• Add‑on structure:
  • $1/month per additional bot
  • Add‑on limits for messages/events, table rows, collaborators, vector DB/storage, file storage, Always Alive, etc.—all customizable to your needs.

Drawback – usage-based complexity and AI Spend unpredictability

Since costs scale with add-ons and AI usage, budgeting can be unpredictable as your bot scales, especially if AI use or message volume surges. You’ll need close monitoring of usage and spending caps to keep costs in check.

Botpress’s Plus Plan

Botpress’s Plus plan is a paid tier that starts at $89 + AI Spend per month (or $79/month if billed annually with the 10% discount).

WhatsApp or other channel usage still adds AI Spend, charged at provider cost. Your total cost is the Plus fee plus any AI token usage.

It includes all Pay‑as‑you‑go features, plus:

• Live agent handoff for human takeover of conversations.
• Visual knowledge‑base indexing.
• Live‑chat support.
• Same add‑on pricing structure (e.g., $1/month per additional bot).

Drawback – higher base cost and still per-token AI usage

Though richer in features and support, Plus introduces a higher monthly fee (not yet enterprise level), and AI Spend remains variable, which can lead to escalating costs if usage isn't closely tracked.

Botpress’s Team Plan

Botpress’s Team plan is priced at $495 + AI Spend per month (or $445/month with annual billing).

You still incur separate AI Spend costs for AI‑driven channel and LLM usage. Total cost = Team fee + AI Spend.

It includes all Plus features, plus:

• Role‑based access control (RBAC).
• Real‑time collaboration—multiple users editing a bot simultaneously.
• Advanced (priority) support.
• Same $1/month-per‑additional‑bot add‑on pricing.

Drawback – You're still tied to pay-per-use AI fees

AI Spend remains unbounded beyond the provided credit, so high‑volume usage can significantly inflate total cost.

Botpress’s Enterprise Plan

Botpress’s Enterprise plan starts at $2,000 per month, based on a 3‑year term, with pricing tailored via negotiation.

AI Spend is still billed separately—so total cost = negotiated Enterprise fee + AI Spend.

It includes all Team features, plus:

• White‑glove onboarding and custom workspace limits.
• A dedicated support/ success manager.
• Enterprise-grade SLAs and bespoke configurations.

Drawback – opaque pricing and large contractual commitment

Customer testimonials online often mention how opaque and variable Botpress's enterprise contracts can be. Again, even on the enterprise plan, you can't escape variable AI consumption costs, which for some large brands is not ideal when trying to project costs.

How does Botpress bill and what drives your total cost?

Based on Botpress’s public pricing page, plans are tiered by features and usage allowances, with higher tiers unlocking more capacity and enterprise controls.

Total cost is typically driven by your plan tier, the number of team editors, your monthly usage allowance and overages, and any premium channels you connect that carry third‑party fees.

If you use Botpress’s managed AI credits, the LLM usage contributes to your Botpress bill, while bringing your key routes those token costs to your LLM provider instead.

Channels such as WhatsApp and SMS add pass-through costs from Meta or your BSP and from your SMS provider, which sit outside your Botpress subscription.

Annual and monthly billing are generally available, and annual commitments usually come with a discount published on the pricing page or proposed by sales.

Concrete example: a team on a mid‑tier plan with 3 editor seats, 20,000 monthly messages, and a WhatsApp channel would pay the plan’s base subscription plus any message overages to Botpress, WhatsApp conversation fees to Meta or its BSP, and LLM token fees to OpenAI if using a BYO key rather than Botpress‑managed credits.

Does Botpress have paid add‑ons?

Yes. A lot.

The main Botpress add-ons are usage overages beyond your plan’s included messages or MAUs, and extra editor seats if you exceed the seat count included in your tier.

Premium channels like WhatsApp, SMS, and voice are supported via integrations that incur separate provider fees that are not included in your Botpress subscription (WhatsApp pricing, Twilio pricing, ElevenLabs pricing for TTS, if used).

If you opt to use Botpress‑managed AI credits instead of a bring‑your‑own LLM key, LLM usage becomes a metered component of your Botpress bill as you scale.

Some enterprise capabilities such as SSO, advanced roles, and multiple environments, are typically gated to higher tiers and function like add‑ons from a budgeting standpoint because unlocking them may require a plan upgrade.

Can you bring your own LLM key and how does that affect cost?

Yes, Botpress supports bring‑your‑own LLM keys, which shifts token spend from your Botpress invoice to your chosen LLM provider.

Teams commonly connect OpenAI, Anthropic, or other providers so that inference and embedding charges are billed directly to the LLM account while Botpress remains a fixed or semi‑fixed platform cost .

Using a BYO key is a common way to reduce double‑metering and to take advantage of enterprise discounts you may already have with your LLM vendor.

If you instead use Botpress‑managed AI credits, model usage is consolidated into your Botpress bill for simplicity but will scale with traffic and knowledge ingestion, so forecast tokens per conversation to avoid surprises.

Configuration details are documented in Botpress’s product docs and typically involve adding provider API keys at the workspace level .

Any reported surprises at renewal?

The most common renewal surprises reported by buyers are tied to growth in usage and seats rather than list price changes, such as higher sustained message volumes that normalized into overages and then into a higher‑tier renewal.

Teams also report pass‑through channel costs being higher than expected during campaigns, particularly with WhatsApp’s conversation‑based pricing and SMS during peak seasons, which do not show on the Botpress invoice but hit adjacent budgets .

If you used Botpress‑managed AI credits, increases in traffic or knowledge base size can raise LLM usage on renewal, whereas BYO keys keep that usage on your LLM vendor bill.

💡 Avoid surprises by reconciling active editor seats 30 days pre‑renewal, reviewing your last 90 days of messages or MAUs against plan allowances, and setting usage alerts or hard caps where available.

Does Botpress change or increase pricing often?

Publicly available information suggests Botpress maintains a stable tier structure for extended periods and communicates packaging changes through its website and product updates rather than frequent price churn.

As with most SaaS, features can move between tiers or new capabilities can debut in higher plans, so it is best practice to anchor your deal to the inclusions visible at purchase time.

Ask your rep to confirm how long your current pricing and inclusions will be honored on renewal, and whether price protection or uplift caps are available for multi‑year agreements.

Is Botpress’s price well adapted for scale?

For small teams, starting on a free or lower‑tier plan and using a BYO LLM key keeps platform costs predictable while you validate use cases.

At mid to high scale, the model works best when you forecast messages per conversation, expected MAUs, and channel mix so you can choose a tier that minimizes overages and consolidate traffic into the most cost‑efficient channels.

BYO LLM keys let you leverage enterprise pricing with providers like OpenAI or Anthropic, while Botpress‑managed credits simplify billing for teams that prefer a single invoice.

High‑volume WhatsApp and SMS programs should budget primarily around provider fees, since those pass‑through costs often exceed the Botpress subscription at scale.

Looking for an alternative to Botpress?

Are you looking for a Botpress alternative with predictable, usage-friendly pricing for your brand?

Or, perhaps you're looking for an AI agent platform that helps you drive more conversions with less manual configuration.

Big Sur AI is an AI agent platform that combines a conversational sales assistant, content creation, and no-code automations to turn more visitors into customers without complex bot-building.

Let's go over Big Sur AI's key features 👇

AI sales agent

Big Sur AI’s Sales Agent recreates the experience of talking to a knowledgeable, helpful salesperson anywhere on your site.

Unlike Botpress, which often relies on custom flows and intent setups, Big Sur AI starts from your catalog and content to converse in real time and guide shoppers to the right products fast.

It understands your products, prices, policies, and inventory, and can handle nuanced questions, comparisons, and objections.

It proactively recommends bundles, upsells, and alternatives that maximize the likelihood of conversion.

It connects to cart and checkout to move customers forward, and can escalate to a human or open tickets when needed.

Available 24/7, it personalizes every conversation using real-time context and past interactions.

Built-in analytics reveal top questions, drop-offs, and revenue influenced so you can iterate with data.

AI content marketer

Big Sur AI’s Content Marketer turns your catalog and site knowledge into on-brand product pages, FAQs, emails, and ads that convert.

Unlike Botpress, which is optimized for conversational flows, Big Sur AI includes a full content generation and optimization toolkit tailored to commerce and lifecycle marketing.

You can set tone, compliance rules, and brand guardrails, with human review steps where required.

One-click publishing to Shopify, headless CMS, or your site keeps content fresh without manual copy-paste.

Performance feedback loops learn from conversions and SEO results to improve future content.

AI workflows

Big Sur AI’s Workflows let you automate end-to-end customer journeys by connecting your AI agent to your apps and data without code.

Unlike Botpress, where advanced automations can require custom code or complex graph maintenance, Big Sur AI provides visual, reusable workflows and prebuilt templates.

Connect your CRM, marketing automation, support tools, inventory, and shipping to trigger actions like quotes, back-in-stock follow-ups, and RMA creation.

Add approvals and human-in-the-loop steps so sensitive actions stay controlled.

Use webhooks, schedules, and event listeners to orchestrate tasks from first visit to repeat purchase.

Built-in logs and alerts make it simple to monitor and debug at scale.

How Big Sur AI's pricing is different from Botpress

Big Sur AI emphasizes predictable monthly tiers with clear conversation allowances, so you can forecast spend without surprise overages as engagement grows.

You can bring your own LLM key to pay provider-direct rates, or use managed models with transparent metering, giving you control over inference costs.

Workspaces are designed to support multiple agents and data sources under one plan, helping you scale coverage without multiplying line items.

Generous included usage for training and internal testing means you are not charged the same way for non-customer messages, which helps teams iterate safely.

Real-time usage dashboards and alerts make it easy to stay under thresholds and avoid unexpected charges.

Annual options and volume-based discounts further reduce total cost of ownership for teams consolidating tools or standardizing on a single AI platform.

Get started with Big Sur AI today

Here’s how you can deploy a fully-trained, customizable AI chatbot on your website in under 10 minutes with Big Sur AI 👇

1. Sign up on Big Sur AI's Hub.
2. Enter your website URL. Big Sur AI will automatically analyze your site content.
3. Customize your AI agent. Set up specific AI actions and decide where the AI agent will appear on your site.
4. Launch and monitor. Your AI agent will be live in minutes, and you can track performance with real-time analytics.