Best 8 E-Commerce Personalization Software for 2024

Vinod RamachandranAugust 8, 2024

If you are searching for e-commerce personalization software to improve the customer experience and increase revenue, this guide is for you.

In this article, we'll review eight e-commerce personalization tools that help you customize the shopping experience for each shopper and increase your store's conversion rate.

TL;DR

Big Sur AI offers the best e-commerce personalization software with its human-like conversational experience and AI product recommendations. Pricing can be based on sales attributed to the software.
Klaviyo helps you personalize the customer experience across email and SMS. The platform integrates with Big Sur AI to target customers with personalized email campaigns based on their interests. Pricing is based on active customer profiles.
Adobe Experience Cloud is an all-in-one enterprise-level omnichannel personalization platform that helps you deliver personalized customer experiences at scale. Pricing is custom, but we found that it is in the hundreds of thousands of $.
Insider lets you craft personalized customer experiences across multiple channels - in seconds. Pricing is reported to be based on monthly users with a starting price of $4,800 per month.
Yieldify helps you improve your site’s conversion rate by personalizing the on-site customer experience with custom business rules. Pricing is custom.
Dynamic Yield offers advanced personalization software that helps you customize, optimize, and synchronize your site's content for each customer. Pricing is custom.
Nosto lets you set up an AI-powered personalized site search. Users report that pricing is based on conversions attributed to the software.
Bloomreach offers personalized product recommendations powered by AI that consider your customers’ past purchases and preferences. Pricing is calculated based on the features you use and their usage.

Before we start, we need to go over a few factors to consider when evaluating e-commerce personalization tools for your online brand.

Factors To Consider When Evaluating Personalization Software For Your E-Commerce Brand:

#1: Is The Customer Personalization Adaptive or Prescriptive?

There are two types of customer personalization:

Prescriptive: A set of pre-defined rules or business logic that considers the user's profile, referral source, landing page, and on-site behavior.

The users are segregated into personas, and the content is personalized to each persona.

Adaptive: An algorithm works independently to create the logic and business rules that decide the displayed content on each channel.

That means every user is experiencing a different version of your content based on their behavior - in various channels.

E-commerce personalization statistics show that 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized experience.

#2: Are You Looking For Omnichannel Personalization Or Only On-Site?

You can personalize your shoppers' buying experience while they are browsing on your online store or outside of your website.

The difference in omnichannel personalization is that you can serve tailored content to your consumers across all touchpoints.

Apart from tools that specialize in on-site personalization, we'll also review software that aims to personalize the customer experience across:

Email.
Advertising.
Apps.
SMS.

Omnichannel personalization tools consider customer data from all channels and use it to create individualized experiences.

#3: What Are The Main Personalization Use Cases of The Platform?

Different personalization tools can be used for various purposes to help your brand increase conversions.

Here are the main use cases of personalization in e-commerce:

Setting up a personalized conversational experience where your customers can ask questions and get answers.
Product recommendations based on each customer's preferences across different channels.
Building a personalized site search.
Customizing email marketing and SMS campaigns.

#4: What is The Cost Structure of the Software?

When evaluating tools, you need to know if the pricing structure works for your online brand.

Some e-commerce personalization tools offer a % commission for each sale attributed to their software, while others require a monthly subscription.

Other things to consider are the software's scalability to accommodate large data sizes and how well it integrates with your CMS.

After taking into consideration all of the above factors, we selected the best personalization software for your e-commerce brand:

What Are The Best E-Commerce Personalization Tools On The Market In 2024?

Here are the best personalization tools for e-commerce out of all the software we reviewed:

#1: Big Sur AI - An AI-powered sales agent who helps you increase your conversion rate by providing customers with a 24/7 real-time personalized shopping experience.

#2: Klaviyo - Personalize the customer experience across email and SMS to increase your online store's sales volume.

#3: Adobe Experience Cloud - Deliver personalized customer experiences at scale with an all-in-one omnichannel personalization platform.

#4: Insider - Craft personalized customer experiences across multiple channels.

#5: Yieldify - Personalize the on-site customer experience with business rules.

#6: Dynamic Yield - Match the content, products, and product offers to each customer using their preferences and predicted behavior.

#7: Nosto - Set up a personalized semantic site search to improve the relevance of site search results.

#8: Bloomreach - Craft personalized product recommendations powered by AI.

#1: Big Sur AI

Big Sur AI is an AI-powered sales agent that helps e-commerce stores increase sales and conversion rates by providing shoppers with a 24/7 real-time assisted shopping experience.

The software personalizes your shoppers' experience by providing a conversational experience that considers their needs and offers personalized product recommendations.

Full disclosure: While Big Sur AI is our tool, we strive to provide an unbiased and objective perspective on why it is the best e-commerce personalization software on the market.

What makes Big Sur AI the best choice for e-commerce brands is its ability to replicate a personalized in-store shopping experience - online.

Big Sur AI's Features

AI Sales Agent

Big Sur's AI Sales Agent recreates the experience of having a dedicated shopping experience for every customer on your website.

Your shoppers can ask contextual questions about your products anywhere on your site, and the tool will provide them with personalized answers.

Here's an example from Rad Power Bikes if you ask the sales agent to recommend a bike for a height of 6'2 ⤵️

The shopping assistant is trained on your product features and details to provide personalized product recommendations and in-depth responses.

The tool also considers each shopper's engagement with your store to provide more personalized responses.

Here's why e-commerce brands adopt Big Sur AI:

24/7 Personalized Shopping Assistance: Our sales agent helps customers find the right product anywhere and anytime on your site without relying on human agents.
Tailored to your store: You control the AI experience for your shoppers. The tool is fed and trained with your store’s product information.
Optimized for conversions: Our tool's advice (such as product recommendations) has been designed to provide relevant recommendations and propose follow-up questions based on data on what would likely lead to a conversion.
Real-time conversational experience: Your customers can talk to Big Sur’s sales agent as if they were messaging a human.

Conversion-Optimized AI Prompts

Our tool's Conversion-Optimized AI Prompts nudge your shoppers to start more conversations, increasing conversions and basket sizes.

Big Sur AI analyzes how each of your shoppers engages with your website and predicts what questions they might ask or need to know before making an educated purchase.

The tool then prompts customers to ask these questions throughout their product browsing experience.

Here’s an example from Wyze ⤵️

Wyze used Big Sur AI to help shoppers alleviate their hesitations before purchasing their specialized products.

💡Customers who interact with Big Sur AI convert at four times the rate as the average store user.

These suggested questions are embedded on your product and collections pages and are personalized to each shopper.

💡That means every customer will see different questions crafted to maximize the likelihood of making a purchase.

AI Product Recommendations

When customers go to conventional stores, they are shown generic product recommendations, such as:

Frequently bought together.
Most purchased products overall.

These recommendations are not personalized, as they are the same for everyone.

Big Sur AI helps e-commerce stores increase their conversion rates by making personalized product recommendations based on:

Customers' engagement on the website, like product views and buttons clicked.
Information that was gathered through the conversational experience with the shopping assistant.
The questions each customer asked.

The software's product recommendations are broken into three modules:

Picked just for you: A selection of products a shopper will most likely buy based on what the tool knows about them.
Frequently bought together: These recommendations appear once a shopper adds a product to their cart. They feature other products that shoppers typically buy based on their previous site activity.
Top sellers: The bestsellers in the same product category as the product a customer is considering but show items based on the shopper’s gathered information - not just generic recommendations.

These modules are shown to shoppers according to the page they're on and how they got there.

Customers receive these product recommendations on your product pages or during a conversation with the AI Sales Agent, increasing your store's average order value (AOV).

Merchant Insights

Big Sur AI helps you collect unique shopper insights so you can make better strategic decisions.

The tool lets you uncover your shoppers' questions when browsing your products and how these questions correlate to purchasing behavior (i.e., what questions bring sales).

You can also get insights into what questions lead to conversions vs. cart abandonment ⤵️

You will also get access to detailed analytics on what products are frequently bought together, which would be helpful to your team in creating product bundles and making other strategic decisions.

Merchants appreciate the ability to understand the correlation between past purchases, customer profiles, and the shoppers' interactions with their online stores.

These insights can be used to improve your store's experience, including product descriptions, and to build a marketing strategy based on what your customers truly want.

Lastly, you can see where your customers drop off and where the AI Sales Agent helped drive spikes in both sales volume and conversion rate:

Pricing

Big Sur AI has two pricing models:

Commission-Based Model - only pay when you get sales attributed to the AI Sales Agent.

This is a pay-for-performance model, where you pay a commission only for each sale attributed to our tool.

The conversion window is negotiated, but it’s typically 30 days.

Tiered Pricing Model - recurring monthly payment based on your website's average volume of unique visitors per month.

Think of these pricing models as if you’re hiring a salesperson.

You decide between paying per unique visitor to your website or a commission on each sale attributed to Big Sur AI.

Pros and Cons

✅ Real-time conversational shopping assistant.

✅ Easy to set up with minimum developer resources required.

✅ Data-driven approach to optimizing for conversions.

✅ Hyper-personalizes the customer experience, increasing conversion rates.

✅ Seamless integration with Shopify that takes 5 minutes.

❌ As a new product, the tool hasn’t been as tested as other personalization tools.

#2: Klaviyo

Best for: Setting up personalized email and SMS campaigns.

Similar to: Bloomreach.

Klaviyo is a marketing automation platform that helps e-commerce sites personalize the customer experience across SMS, email, push, and paid ads.

As an alternative to Bloomreach, its personalization features go beyond the traditional ''hi, {firstname}'' that merchants are used to on email platforms.