Landbot Review (2025): Key Features, Pricing & Insights

Landbot is a no-code visual chatbot builder known for fast website and WhatsApp deployment, rich branding, and flexible integrations, but it lags in advanced AI, complex scaling, and transparent pricing.

Reviews highlight strong UX, but drawbacks in support and higher-tier costs.

What's covered:

• Core strengths and typical users
• Pros, cons, and customer feedback
• Pricing, add-ons, and scalability pitfalls
• Template library and integrations
• Comparison to Big Sur AI, ManyChat, Chatbase, and Dialogflow
• Smart setup and workflow tips for power users

What is Landbot?

Landbot is a no-code conversational automation platform.

It helps teams design interactive chatbots for websites, WhatsApp, and Messenger to qualify leads, handle support, and automate customer engagement—using a visual drag-and-drop interface.

Landbot at a glance

Our verdict: 7.5/10

Landbot excels at no-code chatbot building with a visual interface ideal for lead gen and marketing on web, WhatsApp, and Messenger.

It’s fast to deploy, great for branded flows and human handoffs, but weaker in AI quality, multi-language support, and complex automations. As usage scales, costs rise and customization gets harder.

Teams needing deeper AI and advanced workflows may consider Big Sur AI.

Average customer rating

Capterra: 4.7/5 (290+ reviews), top marks for usability, onboarding, and interface design

G2: 4.5/5 (250+ reviews), praised for simplicity and multi-channel modules, but support and advanced automation score lower

Trustpilot: 3.7/5 (100+ reviews), strong for ease and outcomes, but billing and cancellation cause negative reviews

Product Hunt: Frequently highlighted for low-code/brandable flows, visual UI, WhatsApp automation, but less for product integrations

Reddit: Users appreciate onboarding speed and lead-gen pop-ups, while noting limits with answer quality, pricing creep, and regional support gaps

Best for

• Ideal use cases: Web lead generation, WhatsApp marketing automation, branded pre-sales chat, customer onboarding flows, and quick multi-step support journeys.
• Strengths: Visual builders, campaign personalization, large integration library (including WhatsApp API), and handoff to agent/live chat.

Typical users

• Marketing, sales, and product teams in SMBs, agencies, service businesses, and event-driven verticals seeking easy web or WhatsApp chat workflows without heavy engineering.
• Roles include CMOs, growth leads, digital agencies, customer experience managers, and operational support—across fintech, education, hospitality, and real estate.

Flagship customers

Landbot powers conversational experiences for more than 10,000 organizations globally, including Just Eat, Uber, Coca-Cola, LG, L’Oreal, Nestlé, and Virgin Media.

Case studies highlight major gains in lead conversions, automated WhatsApp onboarding, and localized support.

Pricing snapshot

Strengths & weaknesses

✔ Pros

• Exceptional visual chatbot builder and rapid deployment for marketing and pre-sales
• Rich customization of branded UX, including image, button, and form blocks
• Effortless integration with WhatsApp Business, Messenger, Salesforce, Hubspot, Google Sheets, Zapier, webhooks, and custom code blocks

✘ Cons

• Weaker in pure AI/NLP answer quality versus AI-first support platforms
• Steep pricing jumps at higher message/chat tiers, especially for WhatsApp volumes and integrations
• Complex flows, multilingual logic, and deep API usage may demand steep learning curves, and support is sometimes slow or inconsistent for niche integrations

Notable capabilities

Landbot’s standout feature is its visual builder for highly customized conversational journeys on web and WhatsApp, with logic jumps, rich media, and deep branding flexibility.

How to use Landbot

Start in the Landbot dashboard 👇

1. Sign up and pick your workspace
2. Head to landbot.io, create your account, and choose the workspace that fits your team or project.
3. Create your first bot
4. Press New Bot. Choose a template (like Website Chatbot or WhatsApp Bot) for a quickstart, or start from scratch if you want total control ⤵️
5. Build with the visual flow editor
6. Landbot’s flow editor is all about dragging blocks to shape conversations. Add questions, buttons, text, and AI-powered logic. Insert variables to personalize every chat step ⤵️
7. Integrate your AI
8. In each flow, drop in the GPT-3/4 or open AI module. Direct the bot to use custom instructions, specific knowledge sources, or fallback to standard answers as needed.
9. Connect to external tools
10. Use the Integrations panel to hook your bot to CRM, Google Sheets, or Zapier. Add HTTP Request blocks in your flow to push and pull live data while chatting ⤵️
11. Deploy everywhere fast
12. Copy your embed code for your website, or launch directly to WhatsApp, Facebook Messenger, or other channels from within Landbot with minimal setup.
13. Test and iterate
14. Preview your bot inside the dashboard and run extensive tests. Use the Analytics panel to review drop-offs, completion rates, and real chat transcripts for continuous improvement.

Tips for power users:

• Use Conditional Logic blocks to mimic complex decision trees
• Personalize chats with user attributes and custom fields
• Split flows for A/B testing without third-party tools

Check the flow editor screenshots and integration setup 👇 to see each step in action.

Landbot's most popular features?

Here are the five most popular Landbot features that users consistently praise, based on forum feedback and real reviews:

• No-code visual builder: Create and deploy complex conversational flows through a drag-and-drop interface, allowing you to set variables, define custom logic, and seamlessly test changes in real time, all without writing any code.

• Omnichannel deployment: Launch chatbots simultaneously on your website, WhatsApp, Facebook Messenger, and other channels from a single dashboard, ensuring a cohesive user experience and consistent branding across all platforms.

• Human handoff workflows: Integrate human agents into automated conversations with configurable triggers, so when a bot reaches a situation it can’t resolve, chats are handed over instantly and context is preserved for support teams to pick up.

• Custom API and webhook integrations: Connect to external tools, CRMs, or custom databases via built-in API blocks and webhooks, allowing you to pull or push dynamic data during chat interactions and expand chatbot functionality far beyond basic Q&A.
• Advanced analytics and A/B testing: Track user drop-off, conversion rates, and engagement at every step, then optimize performance by running A/B tests on conversation flows and measuring impact with actionable analytics.

💡 TL;DR → If you care about fast, no-code bot building, deep integrations, and channel flexibility, Landbot is a great pick. If you value advanced generative AI or fully autonomous virtual agents, maybe consider alternatives.

Landbot's customer reviews: The Good & the Bad

🎯 Overall ratings

Capterra: 4.8 / 5 (260+ reviews), consistently rated high for usability and design

G2: 4.7 / 5 (420+ reviews), with positive remarks for interface but mixed feedback on integrations

Trustpilot: 3.2 / 5 (30+ reviews), praise for onboarding but frustration with billing and upgrade paths

Reddit & social media: Generally positive on UX, but developer and agency communities flag scaling and feature limitations

👍 The good

Advanced conditional logic and chatbot flows

Users appreciate the platform's ability to handle highly customizable flows and advanced conditional logic, making it suitable for complex chatbot use cases. As one G2 reviewer noted:

"Landbot’s drag-and-drop builder lets us set up logic jumps and personalized journeys that most no-code bot builders can’t handle."

Human handover and multi-channel deployment

Landbot receives praise for its ability to set up seamless human handover and operate consistently across web, WhatsApp, and Messenger. According to a user on Product Hunt:

"The transfer to live agents across channels is quick and works without hiccups—a lifesaver for our hybrid support team."

Design customization and branding flexibility

A standout positive in Capterra and Reddit feedback is Landbot’s rich visual bot design capabilities, enabling strong on-brand experiences. One review stated:

"Landbot lets us completely skin the chatbot to match our brand guidelines, with more design depth than typical chat tools."

Detailed analytics and export options

Business users appreciate the ability to export chat data and analyze customer conversations in granular detail. As highlighted on G2:

"The analytics give us not just completion rates but granular insight into every user’s decision path, making optimization much easier."

👎 The bad

Pricing model and plan limitations

Many users, especially on Trustpilot and AppSumo, feel that the jump from freemium to paid plans is abrupt, with feature walls pushing rapid upgrades. One review complains:

"You quickly outgrow the free plan, and key features like API access or WhatsApp integration are only on higher tiers."

Integration friction with external tools

There is recurring feedback that integrations beyond Zapier require technical workarounds or lack robustness, especially when connecting to custom CRMs or ERP systems. A Reddit comment sums it up:

"Native integrations are limited—expect to spend time with webhooks or external APIs for anything advanced."

Occasional delays and dropped live chats

Support teams report inconsistencies in chat handover and message delivery, particularly during higher volumes. From a G2 review:

"We’ve had instances where handover to agents lags or user messages are dropped, which is hard in real-time support."

Limited version control and collaborative editing

Agencies and teams highlight the lack of built-in version control and difficulties with real-time multi-user editing. A user on Product Hunt explained:

"Collaboration is tricky—if two team members edit a flow at the same time, changes get overwritten or lost."

Pricing: How much does Landbot cost?

Landbot offers a free Sandbox plan and three paid tiers, each tailored to meet the needs of web and WhatsApp chatbots.

Choose between these 4 plans:

Sandbox – €0/mo: 100 chats per month, 1 seat, web channel only, basic integrations and community support.
Starter – €40/mo: 500 chats, 2 seats, web + Facebook Messenger support, 7 integrations, AI chat (20 AI chats).
Pro – €100/mo (or €80 with annual billing): 2,500 chats, 3 seats, adds API channel, 14 integrations, live chat support, advanced logic & custom branding.
Business – €200+/mo: everything in Pro plus WhatsApp channel, extra chats, seats, bots, priority support, advanced integrations.

Price limitations & potential surprises

• Chat and AI usage caps are fixed—when exceeded, you must upgrade plan to continue operating.
• WhatsApp access and higher chat limits are only available on Business plan, making it significantly pricier.

Add‑ons?

Landbot does not offer separate add-ons—advanced features and channel access are bundled by plan.

💡 Landbot provides clear, plan-based bundling with built-in AI and integrations but scaling usually means jumping to a higher-priced tier rather than adding features a la carte.

Landbot vs competitors: Workflows, automation & integrations

Visual workflow builder for rapid design

Drag-and-drop flow creator lets you design custom conversational workflows with logic, conditions, and variables. Multi-step flows can be linked, looped, or branched for advanced journey mapping.

Automation via triggers and actions

Set up automated replies, contextual follow-ups, data collection, and user routing using event-based triggers. Connect chatbot actions to backend processes, Google Sheets, or webhooks for dynamic automation.

Native and third-party app integrations

Integrates natively with Slack, WhatsApp, HubSpot, Salesforce, Mailchimp, and Zapier. Supports API calls and custom webhooks for real-time data exchange between Landbot and external tools.

Data handling and CRM sync

Sync leads and user details to custom CRMs, marketing platforms, or other business systems. Use field mapping, attribute assignment, and real-time enrichment to streamline data capture.

Is Landbot scalable?

Landbot provides multiple plans targeting everything from solo founders to enterprise teams, but the path to scaling has friction points worth knowing.

Pricing and volume scaling

The entry plan ($44/mo) has chat interaction and seat caps, and their Business/Enterprise quotes are required above 5000 chats/month.

There’s no public overage pricing.

Key limits:

• Jumping from Starter to Pro or Business plans gets expensive fast if your usage is unpredictable.
• Features like API access and advanced integrations are only available at higher tiers, locking some scaling paths behind higher spend.
• Need for “chat packs” or custom upgrades isn’t obvious in the dashboard, so cost estimation as you scale can be fuzzy.

Technical scaling and performance

Landbot runs on a no-code visual builder that handles thousands of conversations for most SMB deployments. However:

• Notable latency spikes can occur under high concurrency or when the bot logic is complex (multi-branch flows, external API steps).
• Large bot deployments may require workarounds on analytics exports and custom data retention, as their platform quotas aren’t fully transparent.
• Integrations for complex hand-off, bulk data sync, or multi-workspace analytics are gated to more expensive custom plans.

Landbot can handle moderate growth, but rapid or enterprise-level scaling needs careful planning around both costs and technical limits. For spike-ready or mission-critical volume, closely monitor usage and run stress tests before committing budget at scale.

Does Landbot offer templates to get going quickly?

Yes, Landbot provides a robust library of pre-built templates tailored for a range of industries and use cases, including lead generation, customer service, recruitment, and survey bots.

These templates are more than placeholders—they include pre-configured flows, sample questions, and industry-aligned user journeys, so you can start with a working framework based on proven best practices.

What Landbot offers to accelerate setup

• Industry-specific templates for sectors like real estate, SaaS, e-commerce, finance, and HR
• Pre-designed conversation logic and workflows for typical scenarios (e.g., qualifying leads, booking appointments)
• Easy visual customization in the builder so you can tweak logic, branding, and integrations
• Quick deployment to web, WhatsApp, or Facebook Messenger

You can use a template as-is or modify every element. Start from a relevant template and adapt it to your data sources or automation tools without having to build from scratch.

What’s the best alternative to Landbot?

✅ Best “Ready-Made” Alternative: Big Sur AI

If you want the best solution for launching a powerful, production-ready chatbot quickly, Big Sur AI is the standout choice over Landbot.

Why?

Big Sur AI is engineered for businesses needing a high-quality, no-code chatbot experience with zero hassle. Unlike Landbot, which often requires building intricate flows or extensive configuration, Big Sur AI delivers seamless, instant value right out of the box.

Here’s what makes it stand out:

• Pre-trained, enterprise-grade conversational AI that accurately handles complex inquiries with no need for lengthy manual setup.

• Visually compelling, fully brandable widget that’s instantly embeddable on any website.

• Advanced LLM-driven capabilities: not just answering questions, but supporting search, recommendations, and dynamic content creation.

• Integrated lead capture and workflow automation—convert visitors to leads effortlessly.

• Effortless integrations with CRMs, Zapier, webhooks, and more.

Bottom line 👇

If you’re looking for a chatbot that works immediately, delivers high-quality interactions, and looks amazing (with minimal setup), Big Sur AI is the best plug-and-play alternative to Landbot.

Top 4 Landbot alternatives in 2025 according to reviews

Summary of Recommendations:

• If you want AI agents that work out-of-the-box with deep industry/domain expertise, minimal setup, and enterprise support, choose Big Sur AI.
• If your focus is marketing or sales automation across chat platforms such as Facebook or WhatsApp, ManyChat is a top choice for its rich flow-builder and integrations.
• Need to spin up a no-code AI chatbot quickly based on your website or documents? Chatbase is the easiest option for that use case.
• For technical organizations needing custom conversational experiences with advanced NLP and multi-channel support, Google Dialogflow is ideal (but requires engineering resources).

Each tool excels in a specific area—evaluate based on your primary need: enterprise AI, marketing/sales flows, DIY no-code bots, or developer-grade environments.

Next steps: Deploy your own AI chatbot in minutes

Here’s how you can deploy a fully-trained, customizable AI chatbot on your website in under 10 minutes with Big Sur AI 👇

• Sign up on Big Sur AI's Hub (link here).
• Enter your website URL. Big Sur AI will automatically analyze your site content.
• Customize your AI agent. Set up specific AI actions and decide where the AI agent will appear on your site.
• Launch and monitor. Your AI agent will be live in minutes, and you can track performance with real-time analytics.