Best 7 Website Personalization Tools for E-Commerce in 2024

If you are searching for the best website personalization tools for your e-commerce store, this guide is for you.

In this article, we'll review seven website personalization tools to improve your customer experience and increase your conversion rate.

TL;DR

• Big Sur AI offers the best website personalization software for e-commerce, with its conversational product discovery experience and AI product recommendations. Pricing can be based on sales attributed to the software.
• Personizely lets you personalize the customer experience of each visitor with special product offers. The tool bases its pricing on your number of monthly visitors.
• Nosto lets you set up an AI-powered personalized site search. Users report that pricing is based on sales attributed to the tool.
• VWO enables e-commerce brands to personalize the entire customer journey, starting from the home page. The tool has a usage-based pricing model.
• Personyze helps you to create dynamic landing pages that are shown to different customers. Pricing starts from $225/month.
• Optimizely helps you personalize the customer experience in real-time using AI and first-party and third-party data.
• OptiMonk offers smart pop-ups and A/B testing that lets you personalize your site’s offers. Pricing starts from $32.5/month.

Before we start, we need to go over a few factors to consider when comparing web personalization software for your e-commerce brand.

Factors to Consider When Evaluating Website Personalization Tools For Your Online Store

#1: Is the Personalization Adaptive or Prescriptive?

There are two types of website personalization:

• Prescriptive: A set of pre-defined rules or business logic that considers the user's profile, referral source, landing page, and on-site behavior.

The users are segregated into personas, and the content is personalized to each persona.

• Adaptive: An algorithm works independently to create the logic and business rules that decide the displayed content.

That means every user is experiencing a different version of your website based on their behavior.

More and more merchants are utilizing AI-powered adaptive personalization, increasing customer satisfaction by up to 20% and conversion rates by up to 15%.

#2: What Are The Main Personalization Use Cases of The Platform?

Different web personalization tools can be used for various purposes on your online store.

Here are the main use cases of website personalization in e-commerce:

• Setting up a personalized conversational experience where your customers can ask questions and get answers.
• Product recommendations that are based on each customer's preferences.
• Building a personalized site search.
• Customizing targeted pop-ups that contain discounts.

#3: What are the Analytics Capabilities?

Your brand needs to be able to measure the results of your personalization efforts.

That means comparing your store's conversion rate and average order value (AOV) with and without the personalization software to see its return on investment (ROI).

Secondly, you need to be able to set up A/B tests on your website and evaluate the results.

#4: What is the Cost Structure?

Different tools have different pricing models, so you will have to choose a pricing structure that works for your store.

💡 Some e-commerce personalization tools offer a % commission for each sale attributed to their software, while others require a monthly subscription.

Other things to consider are the software's scalability to accommodate large data sizes and how well it integrates with your CMS.

After taking into consideration all of the above factors, we selected the best website personalization tools for your e-commerce store:

What Are The Best Website Personalization Tools For E-Commerce Stores in 2024?

Here are the best website personalization tools for e-commerce out of all the software we reviewed:

#1: Big Sur AI - AI-powered sales agent that helps you increase your conversion rate by providing customers with a 24/7 real-time assisted shopping experience.

#2: Personizely - Personalize the customer experience of each visitor with personalized pop-ups, cross-selling, and up-selling.

#3: Nosto - Set up an AI-powered personalized site search to improve the relevance of site search results.

#4: VWO - Personalize the entire customer journey, starting from the home page.

#5: Personyze - Create dynamic landing pages personalized to each customer.

#6: Optimizely - Personalize your site experience in real-time, using first-party and third-party data.

#7: OptiMonk - Smart pop-ups and A/B testing lets you personalize your site’s offers.

#1: Big Sur AI

Big Sur AI is an AI-powered sales assistant that helps online stores increase sales and conversion rates by providing customers with a 24/7 real-time assisted shopping experience.

The tool personalizes your customers' experience by providing a conversational experience that considers their needs and offers personalized product recommendations.

Full disclosure: While Big Sur AI is our product, we aim to provide an unbiased perspective on why it is the best website personalization tool for e-commerce stores on the market.

Being able to replicate a personalized in-store shopping experience online makes Big Sur AI the best choice for e-commerce brands in 2024.

Here are the four most popular Big Sur AI features that our merchants love:

Big Sur AI's Features

AI Sales Agent

Big Sur's AI Sales Agent is like having a dedicated shopping assistant for every customer on your website.

Your consumers can ask the tool contextual questions about your products, and the software will give them personalized answers - from anywhere on your website.

Here’s an example from Rad Power Bikes if you ask the tool to recommend a bike for a height of 6'2 ⤵️

The sales agent is trained with your product information to provide personalized answers and product recommendations.

The tool also takes into consideration each customer's engagement with your store.

Here's why e-commerce brands adopt Big Sur AI:

• 24/7 Real-Time Assistance: Big Sur’s AI agent helps customers find the right product anytime, without relying on human agents.
• Customized to your store: You control the AI experience for your customers. The software is fed and trained with your store’s product information.
• Optimized for conversions: Our tool's advice is designed to provide relevant recommendations and propose follow-up questions on a data-driven basis.
• Conversational experience: Your shoppers can talk to Big Sur’s sales agent as if they were messaging a human.

Conversion-Optimized AI Prompts

The Conversion-Optimized AI Prompts nudge your customers to start more conversations, increasing conversions and basket sizes.

Big Sur analyzes how each shopper engages with your online store and predicts what questions they will likely ask.

The tool then suggests these questions throughout their product browsing experience.

Here’s an example from Wyze ⤵️

Big Sur helps Wyze shoppers alleviate their hesitations before purchasing their specialized products.

💡 Shoppers who interact with Big Sur AI tend to convert at four times the rate as the average store user.

These suggested prompts are embedded on your product and category pages and are personalized to each customer.

💡That means different users see different questions that are crafted to maximize the likelihood of making a purchase.

AI Product Recommendations

When shoppers go to brick-and-mortar stores, they receive generic product recommendations, such as:

• Most purchased products overall.
• Frequently bought together.

These recommendations are the same for every shopper and are not personalized.

Big Sur AI increases your store's conversion rate by making personalized product recommendations based on:

• Your customers' on-site engagement, such as product views and buttons clicked.
• Information gathered through the conversational experience with the sales agent.
• The questions each customer asked.

Our tool's product recommendations are broken into three modules:

• Picked just for you: A selection of products that a customer is most likely to buy based on what we know about them.
• Frequently bought together: These recommendations appear once a user adds a product to their cart. They feature other products that shoppers typically buy based on their previous site activity.
• Top sellers: We show the bestsellers in the same product category as the product a customer is considering but show items based on the shopper’s gathered information.

These modules are shown to your customers according to the page they're on and how they got there.

Your shoppers receive these product suggestions on your product pages or during a conversation with the AI Sales Agent, drastically increasing basket sizes.

Merchant Insights

Our tool helps you gather unique customer insights so you can make better strategic decisions.

First, Big Sur AI lets you uncover your customers' questions when browsing your products and how these questions correlate to purchasing behavior.

You can also get insights into what questions lead to conversions vs. cart abandonment ⤵️

Your brand will also have access to detailed analytics on what products are frequently bought together, which will help you improve your site's user experience.

Our merchants appreciate the ability to understand correlations between past purchases, customer profiles, and the customers' interactions with their stores.

You can use these insights to improve your site experience, including merchandising and product descriptions, to build a marketing strategy based on what consumers truly want.

Last but not least, you can see where your customers churn and where the AI Sales Agent helped drive spikes in both sales volume and conversion rate:

Pricing

Big Sur AI has two pricing models:

• Commission-Based Model - you only pay when you get sales attributed to the AI Sales Agent.

This is a pay-for-performance model, where merchants only pay a commission for each sale attributed to our software.

The conversion window is negotiated, but it’s typically 30 days.

• Tiered Pricing Model - recurring monthly payment based on your website's average volume of unique visitors per month.

Think of these pricing models as if you’re hiring a salesperson.

You choose between paying per unique visitor to your website or a commission on each conversion attributed to Big Sur AI.

Pros and Cons

✅ Real-time conversational shopping assistant.

✅ Easy to set up with minimum developer resources required.

✅ Data-driven approach to optimizing for conversions.

✅ Hyper-personalizes the shopper experience, increasing conversion rates.

✅ Seamless integration with Shopify that takes around 5 minutes.

❌ As a new product, the software hasn’t been as tested as other website personalization tools.

#2: Personizely

Best for: Personalizing the customer experience of each visitor with special offers.

Similar to: OptiMonk, VWO, Optimizely.

Personizely is a conversion rate optimization tool that aims to improve conversion rates by targeting customers with personalized offers.

The software uses your customers' information, such as demographics, interests, and on-site behavior, to show offers and help you build your email list.

Top Features

• Personalize your website's offers for each customer based on their demographics and interests.
• Set up personalized and customizable pop-ups, surveys, and special offer bars to increase your conversion rates.
• Up-selling and cross-selling tools that increase your customer's basket sizes.
• Build your email list by collecting quality leads from your website using Personizely's email capture.

Pricing

Personizely bases its pricing on your website's number of monthly visitors.

The tool has three pricing tiers. Assuming that you have 200,000 monthly visitors:

• Essential Plan: $223/month for 100,000 visitors, which gives your site access to unlimited widgets, third-party integrations, and advanced targeting on two websites.
• Premium Plan: $335/month, which provides your store with website personalization campaigns, A/B testing, and custom events on ten websites.
• Business Plan: $615/month, providing your brand with custom integrations and white-glove implementation on unlimited websites.

Pros and Cons

✅ Customize the offers of your website for each customer.

✅ Embedded forms and surveys to learn more about your customers.

✅ Build and customize pop-ups and product offers.

❌ The tool has been reported to be difficult to set up.

❌ Analytics described as cluttered.

#3: Nosto

Best for: Setting up an AI-powered personalized site search.

Similar to: Big Sur AI.

Nosto is a customer experience platform that lets you personalize the experience of your website by setting up a personalized site search.

As an alternative to Bloomreach, the tool uses behavioral and transactional data, AI-powered semantic search, and predictive analytics to return personalized search results.

Top Features

• Set up site search functionality that understands your customers' search intent for easier product discovery.
• The site search is fully customizable, as you can combine NLP, deep learning, and automations for the most accurate search results.
• Predictive autocomplete that guides your visitors to more accurate search results by presenting a dynamic list of extended queries.
• Search analytics that analyzes the performance of your search experience to uncover untapped opportunities.

Pricing

Nosto does not have transparent pricing, so you will have to contact them to get a quote.

We found some user reports stating that Nosto charges a percentage of the sales made through the software, which is similar to Big Sur AI's pricing model.

Pros and Cons

✅ AI-powered site search that returns results based on consumer preferences.

✅ Advanced search analytics.

✅ The ability to customize the site search to your company's needs and level of complexity required.

❌ Users report that the amount of features makes the platform overwhelming at first.

❌ The whole setup can be time-consuming.

#4: VWO

Best for: Personalizing the entire customer journey starting from the home page.

Similar to: Personizely.

VWO is a customer experience platform that lets you personalize the customer journey of each visitor.

The tool uses data points from anywhere to understand every visitor, such as from browser-based properties, website engagement, and third-party data.

Top Features

• Personalize the entire website customer experience, from the home page to the product offers customers receive.
• The platform considers the customers' country, language, average spending, and product preferences.
• Set up personalized offers with pop-ups, side-bars, and when customers add products to the cart.
• Craft dynamic experiences and personalization in a codeless environment.

Pricing

VWO has a usage-based pricing model that ensures you only pay for the customers who interact with VWO's personalization features.

The platform has a freemium that lets you to create unlimited personalization campaigns with up to 10,000 visitors per month.

The tool has three paid tiers. Here's what pricing looks like for 100,000 Monthly Tracked Users:

• Growth Plan: $431/month that gives your site access to unlimited experiences, experience prioritization, and bonus add-ons.
• Pro Plan: $737/month, which provides your store with multi-device campaigns, geo-targeting, user intent targeting, and phone support.
• Enterprise Plan: $1,403/month, which provides your brand with widget triggers, behavioral targeting, IP targeting, and a dedicated account manager.

Pros and Cons

✅ Personalize your home page.

✅ Campaigns can be out-of-the-box or customizable in a code-free environment.

✅ Usage-based pricing model that does not charge you for features you are not using.

❌ Users report that the contracts are not very flexible.

❌ Data tracking is only a first-click model.

#5: Personyze

Best for: Creating dynamic landing pages to be shown to different customers.

Similar to: OptiMonk.

Personyze lets you create dynamic landing pages that adapt to each shopper in real time.

The platform creates comprehensive shopper profiles with data collected from different sources.

Top Features

• Set up personalized dynamic landing pages based on 70+ visitor attributes.
• These landing pages can be customized in a code-free environment.
• Dynamic product recommendations based on unique visitor characteristics and AI algorithms that predict what recommendations would lead to a sale.
• A/B test different personalized landing pages to see which one performs better. You can test different layouts, algorithms, and text.

Pricing

Personyze bases its pricing on your website's monthly pageviews.

There is a free tier that lets you use all features of Personyze for up to 5,000 monthly pageviews with three active campaigns on one domain.

There are three paid tiers:

• Lite Plan: $225/month (100,000 monthly pageviews), where you will get basic onboarding, unlimited active campaigns, and the platform will work on up to 2 domains.
• Power Plan: $412/month (1m monthly pageviews), providing your store with extensive onboarding, a dedicated account manager, and up to 5 domains.
• Enterprise Plan: $1,305/month (10m monthly pageviews), which gives you access to widget customization and a complete white glove service for large enterprises with up to 10 domains.

Pros and Cons

✅ Set up personalized dynamic landing pages.

✅ The platform can be out-of-the-box or customizable in a code-less environment.

✅ A/B test different landing pages to see which one performs better.

❌ Users report campaigns "accidentally going live" when still in draft mode.

❌ Long learning curve to learn all of the settings.

#6: Optimizely

Best for: AI-powered real-time personalization that uses third-party data.

Similar to: Personizely.

Optimizely lets you personalize the customer experience in real time.

The platform uses customer data, A/B testing, and AI features to help you predict visitor intent.

Top Features

• Personalize the customer experience in real time with a 90-second refresh rate.
• Build precision-targeted segments for personalization - define custom audiences from first-party and third-party data.
• Create dynamic customer profiles that include transactional and loyalty data.
• Prioritize different web experiences for different customer segments without needing a developer.

Pricing

Contact Optimizely for a product demo and pricing for their personalization features.

Pros and Cons

✅ Real-time personalization with a 90-second refresh rate.

✅ Personalize the customer experience with first-party and third-party data.

✅ Detailed analytics into personalization performances.

❌ Users report that the UI sometimes loads slowly.

❌ The platform can be difficult to navigate.

#7: OptiMonk

Best for: Building personalized pop-ups to increase conversion rates.

Similar to: Personizely, VWO.

OptiMonk lets you build personalized pop-ups and custom offers to improve the conversion rate of your online store.

The platform personalizes each offer and discount code, which is exclusive to the recipient.

Top Features

• Set up and customize pop-ups in your stores where customers see different offers.
• Dynamic content changes based on the data the tool has collected about your customers' interests and preferences.
• A/B test different personalized offers and elements of the pop-ups to see which ones work best.
• Design the pop-ups and offers in a code-free environment.

Pricing

OptiMonk bases its pricing based on your pageviews per month.

The tool offers a free version of its software, which can receive up to 15,000 page views per month and includes all features.

There are four paid tiers that let your brand use the platform on multiple domains and for an increased amount of page views.

• Essential Plan: $32.5/month, which works up to 30,000 page views per month and integrates it with up to 2 domains. The branding is also removed.
• Growth Plan: $82.5/month, which works up to 100,000 page views per month and integrates it with up to 4 domains.
• Premium Plan: $207.5/month, which works up to 500,000 page views per month and integrates it with up to 10 domains.
• Master Plan: A custom price that works up to a custom number of page views per month and integrates it with unlimited domains.

Note: OptiMonk AI is add-on that allows you to access the tool's smart A/B testing, smart product page optimizer, and smart personalizations for $249/month.

Need to see examples?

Check out our AI in e-commerce examples article, which covers 6 case studies of retailers using AI-powered conversational experience, product recommendations, and other tools to increase revenue and conversion rates.

Next Steps: Create a Personalized Shopping Experience With Big Sur AI's Sales Agent

Bring sales assistant-like conversations, conversion-optimized prompts, and AI product recommendations to your online store to increase your conversion rate.

Our AI-powered Sales Agent can guide your customers' product discovery with conversion-optimized prompts and product suggestions.

The conversational experience lets your customers find the right product for their personal attributes and needs.

Be data-driven about what pre-purchase questions consumers have on your e-commerce site to improve your product descriptions and double down on what brings revenue.