Top 9 Bloomreach Alternatives and Competitors in 2024

Are you looking for Bloomreach alternatives to increase your e-commerce store's conversion rate?

In this article, we'll go over 9 Bloomreach alternatives that utilize AI to personalize the experience of your visitors.

We'll cover their top features, pros & cons, and their pricing structure.

But first, let's discuss why you might be looking for an alternative to Bloomreach.

Why You Might Look for Bloomreach Alternatives?

Bloomreach is a well-funded company that offers advanced:

• AI-driven product discovery.
• Unified data platform.
• Omnichannel marketing automations across email, website, and advertising.

Bloomreach is not for everyone; they excel in some areas but lack in others (like personalization).

We went over Bloomreach's reviews on G2 and Capterra and found these common complaints about the platform:

Reason #1: Complex To Use & Not Intuitive To Set Up

Bloomreach users complain about the platforms' difficulty to use and their complexity to set up.

And these claims go further and to the platforms' analytics and reporting.

Bloomreach customers are satisfied with the analytics' customization level, but they note that its user-friendliness is not that great.

Reason #2: Limited Per-Customer Personalization

Even satisfied users state that the platform's Single Customer View is too simple and not very informative.

Retailers would be interested to know more about their customers on a per-customer basis in a unified customer value summary.

This more detailed summary could have included information such as the customers' CLV, the probability of buying, and recommended products.

💡 If retailers could access this information, they would be able to provide a more personalized experience to their customers based on their preferences and history.

Reason #3: Basic Analytics & Recommendations

Apart from the sub-optimal user-friendliness of the analytics platform, users feel like in-depth data insights are missing.

Daniel, a user of Bloomreach for more than a year, claims that Bloomreach can improve the AI features for analytics and recommendations.

If their brand had more in-depth data insights, they could have run better automated campaigns.

People have been looking to switch from Bloomreach in pursuit of a platform that is easier to understand, has better analytics, and offers customer personalization.

What Are The Best Alternatives to Bloomreach in 2024?

The best alternatives to Bloomreach depend on which growth channels you want to utilize for your customer engagement campaigns, but here are the ones that came up on top for us:

#1: Big Sur AI - Increase your conversion rate by bringing an AI-powered sales assistant, conversation insights, and on-page AI prompts to your website.

#2: Insider - Craft personalized customer experiences across multiple channels.

#3: Yext - Increase engagement with local customers.

#4: Braze - Craft dynamic customer journeys by utilizing real-time customer data.

#5: Klaviyo - Provide personalized customer experiences in email and SMS.

#6: Algolia - Set up an AI-powered search functionality on your website.

#7: Emarsys - Deliver a personalized customer experience across multiple channels to increase customer loyalty.

#8: Salesforce Marketing Cloud - Unify your customer data from various sources into a centralized customer data platform.

#9: MoEngage - Utilize advanced analytics and machine learning to deliver personalization at scale.

#1: Big Sur AI

Big Sur AI is the best Bloomreach complementary software that can also be used as an alternative when coupled with another product.

Our AI-powered sales agent assists your customers in resolving their problems, choose the right products, and prompts them to ask the right questions.

People miss the experience of talking to a qualified sales assistant to help them alongside their shopping and post-shopping journey - and Big Sur AI brings that experience back to the consumers.

Full disclosure: Even though Big Sur AI is our tool, we aim to provide an unbiased perspective on why Big Sur AI is the best Bloomreach alternative or complementary product on the market.

We put it on #1 because Big Sur AI's per-customer personalization, advanced consumer insights, and ease of setup make up for Bloomreach's weaknesses better than any other tool we reviewed.

Let's go over the 4 best features of Big Sur AI that compete best with Bloomreach:

Big Sur AI Features

AI Sales Agent

Bring the in-store sales assistant experience to your online store with Big Sur AI's AI Sales Agent.

• AI-Powered Customer Assistance: Enable your customers to have a natural language conversation with our AI bot, 24/7. They can ask different questions, follow up, and get instant answers.
• Customized to your e-commerce store: You control the AI experience of your customers. The software is fed and trained on your store's products.
• Designed with Conversions in mind: Our AI Sales Agent has been optimized to provide relevant recommendations and propose follow-up questions on a data-driven basis to increase your conversion rate.
• Set up on Shopify for less than 5 minutes: If your store is on Shopify, you can enable the AI Sales Agent in a few minutes to immediately transform your customer experience.

Conversion Optimized AI Prompts

Our AI tool will prompt your consumers to ask the right questions, just like an in-store assistant would do.

These are suggested questions embedded on your product and category pages, which are personalized for your consumers.

The questions are based on their shopping journey on the website and are optimized for conversions based on what topic will likely lead to a purchase.

💡This means different users would see different questions.

The more knowledgeable your customers are about your products' capabilities, the more likely they are to see their value, leading to a conversion.

Merchant Insights

Enable your team to be data-driven about your customer conversations with Big Sur AI's Merchant Insights.

Our tool provides you with a set of analytics and insights so you can compare the conversion rates of the different questions our chatbots ask.

You could also get insights into what products are frequently bought together to help you improve your online store’s customer experience.

Lastly, you can evaluate the performance of the funnel for users who have interacted with the AI Sales Agent, for factors such as:

• How many consumers talked to the bot?
• How many of them added an item to their cart due to the conversation?
• How many of them placed an order as a result of the conversation?

AI Product Recommendations

Our AI Sales Agent will help your customers find the best product for their needs.

When customers go to conventional stores, they have certain considerations, such as:

• Features of the ideal product they are looking for.
• Their height, weight, or age group.
• The price of the different products and options.

With our AI Product Recommendations feature, our AI chatbot will guide your customers to the right product on your website.

Your consumers can then ask follow-up questions on the recommendations, such as comparing them.

For example, if you were looking for an e-bike for all terrains and you wanted to compare 2 of the options, our chatbot will give you a breakdown of both bikes:

You can take the heavy lifting of comparisons away from your users who have to do it manually.

Or, if your customers were to ask our chatbot to recommend them a makeup routine to enhance their natural skin:

Customers can receive these product recommendations on your product pages or during a conversation with the AI Sales Agent bot to increase conversion rates and average order value (AOV).

How Does Big Sur AI Compare to Bloomreach?

Bloomreach is an omnichannel customer experience platform with functionalities for email, websites, advertising, and more.

On the other hand, we built Big Sur AI to bring sales assistant-like conversations to e-commerce stores.

Big Sur AI complements Bloomreach with an AI e-commerce solution that is not only a chatbot but software that enriches your consumers' experience and empowers your team members with data.

The conversations with the AI Sales Agent are optimized for conversions by our data-driven approach of prompting your customers to ask the right questions and helping them choose the right product.

Our platform makes up for the weaknesses of Bloomreach by providing each customer with a personalized experience, and provides retailers with advanced analytics on user behavior.

Big Sur AI's analytics aims to help you make better decisions by knowing what products are bought together and what customer questions are likely to lead to a conversion.

Big Sur AI Pros and Cons

✅ Human-like AI chatbot that serves as a sales assistant to your customers 24/7.

✅ Optimizing for conversions with follow-up questions and product recommendations.

✅ Analytics that enables you to dive deeper into what kind of conversations your customers have with the chatbots about your products.

❌ Take a few days to set up on platforms that are not Shopify, such as Magento and BigCommerce.

Big Sur AI Pricing

Big Sur AI has 2 pricing models:

• Commission-Based Model - pay only when you get sales by the AI Sales Agent.

This is a pay-for-performance model, where you only pay a commission for the sale of your products where the customer interacts with the AI Sales Agent and then converts.

The conversion window is negotiated but it’s typically 30 days.

• Tiered Pricing Model - recurring monthly payment based on the average volume of unique visitors per month.

Think of these pricing models as if you’re hiring a salesman.

You choose between paying per unique visitor to your website or a commission on each sale attributed to the chatbot.

💡This approach is different from Gorgias where they base their pricing on a plan per month, and charge between $0.36-$0.40 after exceeding the ticket limit.

Big Sur AI’s pricing can be results-based and connected to your bottom line, while Gorgias’ pricing is based on how much your customers use the platform.

#2: Insider

Best for: Crafting personalized customer experiences across multiple channels.

Similar to: Braze, Salesforce, MoEngage.

Insider is a customer experience platform that helps you to connect customer data from multiple, predict future behaviors with AI, and build personalized omnichannel customer journeys.

The platform is a viable Bloomreach alternative with its advanced AI capabilities for personalization and the ability to automate cross-channel campaigns across your website, mobile app, and external channels.

Top Features

• Build personalized cross-channel marketing campaigns across your website, mobile app, email, SMS, WhatsApp, and other touchpoints.
• Omnichannel Journey Orchestration - build and automate personalized customer journeys across multiple channels.
• Get a unified, 360-degree view of all your customers - assemble data from multiple sources to build a customer data platform.
• Predictive Analytics - predict customer behaviors, such as likelihood to churn and projected spending.

Pricing

Contact Insider for a product demo and pricing.

Pros and Cons

✅ Powerful personalization capabilities.

✅ AI-fuelled predictive analytics.

✅ Unified customer data platform.

❌ Users complain that the analytics for non-website channels is limited.

❌ May be overkill for smaller businesses with simpler needs.

#3: Yext

Best for: Increasing engagement with local customers.

Similar to: Big Sur AI, Algolia.

Yext is a customer experience platform specializing in multi-location marketing that aims to help your brand deliver a consistent and engaging experience to your customers across all channels and locations.

The tool is a good alternative to Bloomreach for brands that are based on multiple locales and require a higher level of personalization for each city and country.

Top Features

• E-Commerce Search - connect your customers with relevant products, services, and experiences.
• Create landing pages - build landing pages without having to code.
• Guided Buying Flow - AI-powered shopping assistant that is available 24/7.
• Site Search - dynamic AI search experience that allows you to answer your customers' questions, thus increasing your conversion rates.

Pricing

Contact Yext for a product demo and pricing.

Pros and Cons

✅ Multi-purpose platform that can be used to increase your conversion rate or build landing pages for products.

✅ Delighting local customers with a personalized experience.

✅ AI-driven e-commerce search and guided buying flow.

❌ Users complain about the platform's learning curve.

❌ Limited reporting and customization features.

#4: Braze

Best for: Creating dynamic customer journeys by utilizing real-time customer data.

Similar to: Insider, MoEngage.

Braze is a customer engagement platform that aims to help you build relationships with your customers by delivering personalized cross-channel experiences.

The tool is a proper alternative to Bloomreach with its advanced analytics and data-driven approach to campaigns that leverage real-time data and automations.

Top Features

• Customer Journey Orchestration - create personalized cross-channel customer experiences that are dynamically optimized in real-time, such as push notifications and offers.
• Sage AI - personalization at scale by matching each customer with the right message, creative, and channel.
• Cross-Channel Messaging - create cross-channel marketing campaigns across email, mobile, web, and other channels.
• Comprehensive User Profiles - build customer profiles based on their historical and real-time preferences and behaviors.

Pricing

Contact Braze for a product demo and pricing.

Pros and Cons

✅ Journey orchestration across multiple channels.

✅ The ability to build detailed user profiles to understand each customer.

✅ AI-powered personalization that brings the right message to the right people.

❌ Users note that reporting and analytics features are not as granular as they need.

❌ Limited customization.

#5: Klaviyo

Best for: Providing personalized customer experience in email and SMS.

Similar to: Yext, Salesforce.

Klaviyo is a marketing automation platform that allows you to create a unified customer platform to personalize your customers' experience on email, SMS, and mobile.

The platform can be a complement or alternative to Bloomreach, depending on how you use it, as Klaviyo focuses more on email and SMS marketing.

Top Features

• Unified Customer Profiles - consolidate customer data from multiple sources into comprehensive user profiles, providing your team with a 360-degree view of each consumer.
• Product Recommendations - AI-fuelled predictive analytics and machine learning algorithms that recommend products tailored to individual customer preferences.
• Multichannel Engagement - engagement across email, SMS, mobile push, and other channels.
• Attribution and Reporting - clear visibility into campaign performance and customer journey insights.

Pricing

Klaviyo's pricing model is based on how many active customer profiles you have.

There are 2 paid tiers. Let's assume 1,000 - 1,500 active profiles:

• Email - $45/month, including mobile push notifications and 150 free SMS credits
• Email & SMS - $60/month, including mobile push notifications and 1,250 monthly SMS credits

On the Email & SMS plan, you'd be charged an additional of $0.0120 per SMS after the 1,250 SMS limit.

Note: There's a free plan for up to 250 active customer profiles that includes 150 free monthly SMS credits.

Pros and Cons

✅ 360-degree customer profiles, sourced from multiple channels.

✅ AI-driven personalization and automations.

✅ Multi-channel engagement across email, SMS, and mobile.

❌ Customers complain about the lack of a mobile app.

❌ Complex pricing model based on number of contacts that can get quite expensive as your contact list grows.

#6: Algolia

Best for: Setting up an AI-powered search functionality on your website.

Similar to: Braze, Insider.

Algolia allows you to deploy an AI-driven search functionality to your website that lets your customers quickly find what they are looking for.

The tool is a viable alternative to Bloomreach for more complicated and info-heavy websites where customers might find it difficult to find what they need.

Top Features

• AI-Powered Search - deliver relevant and personalized search results for your customers.
• Build dynamic category and collection pages - improve your customers' browsing experience by creating dynamic pages with the kind of products that they are inquiring about.
• Product Recommendations - suggest items and content to your users anywhere on their shopping journey.
• Comprehensive Analytics - detailed analytics and insights to optimize the customers' search and discovery experience.

Pricing

Algolia offers a freemium version, which allows you to build a search function of up to 10,000 search requests per month.

The platform has 3 paid tiers:

• Grow - pay-as-you-go pricing which is based on $0.50 per additional 1,000 search requests after the initial free 10,000
• Premium - annual plan that you need to request pricing for, which includes keyword search and merchandising studio
• Elevate - annual plan that you need to request pricing for, which includes a full AI offering

Pros and Cons

✅ AI-powered search functionality.

✅ Insights into how people are searching for on your website.

✅ Dynamic category and collection pages based on customer queries.

❌ Users complain that it is not very easy to set up.

❌ Analytics dashboard and organization of data streams can be improved.

#7: Emarsys

Best for: Delivering a personalized customer experience across multiple channels to increase customer loyalty and conversions.

Similar to: Braze, Salesforce, Insider.

Emarsys, an SAP company, is an omnichannel customer engagement platform that aims to equip marketing teams with AI-powered omnichannel engagement campaigns.

The tool is a viable alternative to Bloomreach for e-commerce websites that are looking to increase not only their conversion rates but also their customer loyalty.

Top Features

• Predictive AI - analyze customer data and predict behaviors to create personalized campaigns.
• Omnichannel Customer Engagement - seamless customer engagement across email, web, mobile, and social media.
• Personalized brand loyalty campaigns - increase your customer lifetime value by launching omnichannel campaigns that reward, retain, and nurture repeat customers.
• Reporting and Analytics - reporting and analytics capabilities to measure the performance of campaigns and make data-driven decisions.

Pricing

Contact Emarsys for a product demo and pricing.

Pros and Cons

✅ AI-powered predictive analysis to create personalized campaigns.

✅ Brand loyalty campaigns that aim to increase LTV.

✅ Advanced reporting and analytics.

❌ Many users report that the support team can be quite slow and unhelpful.

❌ The contract has been reported to be quite lengthy and with a high price tag.

#8: Salesforce Marketing Cloud

Best for: Unifying customer data from various sources into a centralized customer data platform.

Similar to: Emarsys, Insider.

The Salesforce Marketing Cloud, a part of Salesforce, is a comprehensive digital marketing platform that enables you to create personalized omnichannel customer campaigns.

The platform is a viable alternative to Bloomreach for people looking for more integrations, specifically with a CRM platform and configuring automations at a large scale.

Top Features

• Customer Data Platform - unify customer data from multiple sources into a single, unified profile.
• Omnichannel Engagement - create, automate, and optimize campaigns across email, mobile, social, web, and advertising channels.
• Loyalty management platform that allows you to configure referrals, reward schemes, and the ability to identify brand advocates, powered by AI.
• Advanced Analytics - analytics and reporting to measure campaign performance and ROI.

Pricing

Salesforce offers 3 pricing tiers for their suite of tools:

• Data Cloud for Marketing - $108,000/year, including data ingestion and harmonization, insights, and predictions.
• Marketing Cloud Personalization - $108,000/year, including web and email personalization, segmentation, and product recommendations.
• Marketing Cloud Intelligence - $3,000/month, including up to 10 users and 3 million data rows.

Note: There's separate pricing if you want to access some of their tools separately, such as their Marketing Cloud Engagement for $1,350/month.

Pros and Cons

✅ Integrations with the broader Salesforce suite for a unified customer view.

✅ AI-powered personalization at scale across multiple channels.

✅ The ability to create personalized loyalty programs at scale.

❌ Expensive when compared to other alternatives.

❌ Feature-heavy, which means that it takes time to get accustomed.

#9: MoEngage

Best for: Utilizing advanced analytics and machine learning to deliver personalization at scale.

Similar to: Salesforce, Insider.

MoEngage is a customer engagement software that allows brands to create insights-led omnichannel customer experiences.

The platform makes up to be a great Bloomreach alternative for brands that want to be more data-driven about their campaigns.

Top Features

• Customer Segmentation - create highly targeted customer segments based on real-time behavioral data and predictive analytics.
• Omnichannel Engagement - customer engagement across multiple channels including push notifications, in-app messages, email, and SMS from a single platform.
• MoEngage's Sherpa AI - predictive insights to help you anticipate customer behavior and optimize your engagement strategies.
• Intuitive Campaign Builder - create and deploy automated campaigns and workflows.

Pricing

Contact MoEngage for a product demo and pricing.

Pros and Cons

✅ Multi-channel campaign management.

✅ Advanced data insights and analytics.

✅ AI-powered predictive insights and analysis.

❌ Users mention that the onboarding could be faster.

❌ Scalability in high-growth websites could be an issue.

Personalize Your Consumers' E-Commerce Experience & Guide Their Shopping Journey with Big Sur AI

Improve your online store's conversion rate by integrating Big Sur AI's intelligent sales assistant.

Our platform guides your customers through their buying journey using question prompts and personalized product recommendations.

Big Sur AI can serve as a standalone solution or complement existing tools like Bloomreach, Salesforce, and MoEngage.

We have already partnered with Klaviyo to let merchants send highly targeted email campaigns with discount codes to their customers based on their conversations with our chatbot.

Empower your marketing teams with feature-heavy software from platforms like Salesforce, Emarsys, or Bloomreach, while leveraging Big Sur AI to boost conversion rates and gather valuable consumer insights.